De La Salle Lipa’s (DLSL) Multimedia Arts (MMA) department pioneered CINEMMA, a public film screening that highlighted their graduating batch’s creative development at the Mabini Auditorium, Feb. 28.
The showcase featured 20 projects and thesis outputs created from the freshman to senior years of the said department’s fourth-year students.
- Tofer’s Lucky Day (Short Film)
- Krayola (Short Film)
- By Faith Alone (Documentary)
- Tumba Lata (Short Film)
- Papel (Short Film)
- Kalye Museo (Documentary)
- Dekada 70 (Music Video)
- Mahuli Taya (Documentary)
- The Fall (Short Film)
- Past Forward (Short Film)
- Cupcake (Short Film)
- Kasay-Kasay (Motion Graphics)
- Paglusong, Pagsulong (Documentary)
- E.T.A? (Animated Film)
- Pet or Peeve (Animated Film)
- EKSTRA RISE (Documentary)
- A Crabby Dilemma (Animated Film)
- ALT + EntER (Narrative Film)
- BOXED (Animated Film)
- Pamana (Narrative Film)
In an interview with Lavoxa Online, CINEMMA Executive Director Rhond Jazierelle Tan explained that the event was launched to exhibit their artistic journey to a wider audience as they raise funds for the upcoming Multimedia Arts and Design (MAD) Summit.
“Since we need funds […] para [sa] […] MAD Summit, naisip namin na […] i-show din ‘yung lahat ng works [namin] simula first-year hanggang fourth-year, especially yung aming thesis work […] na makita nila kung ano yung lahat ng pinagagawa namin throughout college,” said Tan.
Going over the lineup, Tan shared the batch’s displayed creative and technical development in each learned skill throughout their four years in the program.
“Sa color grading, […] framing, […] screenplay, […] tapos ‘yung sequencing […] mapapakita ‘yung creativity [at] ‘yung development [namin]. […] Natutunan [din] namin mag-3D nung third year so gamit na namin siya ‘till fourth year,” she added.
Meanwhile, Kyra Gamayon, director of “Krayola” and “By Faith Alone,” described seeing her work on the big screen as a breakthrough after years of keeping her projects private.
“Since first year, hindi talaga ako mahilig mag-show ng works. […] This time, parang siyang exposure therapy for me […] tas medyo freeing in a way na nakikita na ng iba ‘yung works [ko],” said Gamayon.
As one of the premiered pieces, “A Crabby Dilemma” by Justine Arcee Alcaraz urged fellow creatives to harness art in addressing social issues, putting this into practice by tackling Filipino crab mentality in this animated short film.
“In Filipino culture, there is this […] crab mentality, and […] for sure, there is also that kind of mentality in the art industry. […] I want them to know that there are different things that art can expose. It can be within the art industry, […] real-life situations, [and] it can be a voice,” said Alcaraz.
In addition, Gamayon hoped that the event would redefine how people see the MMA program, that it stretches far beyond traditional sketching.
“MMA is more than just ‘drawing-drawing’ […] We’ve always been known [by that] […] [pero] hindi kami ganoon lang. We really explore different art forms na ma-e-express ‘yung creativity namin,” Gamayon stated.
CINEMMA’s second and final screening was held at the Diokno Auditorium last March 6.
